In latest occasions, the Tokyo present has been fishing for a brand new identification as Japan’s shrinking home auto market loses its luster as focus for abroad automakers.
“I feel the participation of abroad automakers has declined in proportion to the declining enchantment of Japan’s market itself,” Nagata mentioned. “We’re involved about how they view the occasion.”
In June of final yr, JAMA determined to revive the present in 2023 with the theme “Inexperienced and Digital” — to showcase the Japanese auto trade’s push to cut back carbon dioxide emissions.
However it switched to the “mobility” theme as a extra all-encompassing banner.
Underneath Toyoda’s management, the present was pulled again from the brink, after years of sliding attendance and rising irrelevance on the worldwide stage. The variety of worldwide exhibitors dwindled as European and U.S. automakers turned their consideration towards China.
On the present’s final gathering in 2019, Toyoda set a aim of attracting 1 million guests, and the 12-day present completed with greater than 1.3 million attendees. That was a 70 p.c surge over the 771,200 who visited in 2017, although nicely beneath the report of two.02 million in 1991.
However worldwide participation reached a nadir. The one main world manufacturers collaborating have been Mercedes-Benz, Good, Renault and Alpine. And participation by Renault and Alpine could have been extra a present of solidarity with their Japanese alliance companions, Nissan and Mitsubishi, than a real curiosity within the native market, the place each manufacturers are minor gamers, even amongst imports.
“As Tokyo can draw 1 million guests, we hope world automakers will acknowledge that showcasing on the Japan Mobility Present can increase their model picture,” Nagata mentioned. “Other than being a enterprise and industrial venue, Japan will attempt to show itself as a number one nation in mobility.”