LOS ANGELES, Feb 2 (Reuters) – Netflix Inc (NFLX.O) has unveiled a brand new star for a few of its upcoming programming: electrical automobiles from Normal Motors (GM.N) and different automakers.
The streaming service introduced an settlement on Thursday to characteristic automobiles together with the Chevrolet Bolt, the electrical GMC Hummer pickup and the Cadillac Lyriq in TV sequence and movies “the place related.”
The businesses will spotlight the partnership in a business that includes Will Ferrell that can air through the Feb. 12 Tremendous Bowl. Netflix and GM referred to as the settlement “a part of a dedication to a extra sustainable future.”
Monetary phrases weren’t disclosed.
Netflix mentioned it can assist creators “higher perceive how EVs can complement and improve their tales.”
Reveals that can characteristic GM’s electrical automobiles embrace “Love is Blind,” “Queer Eye” and “Unstable.”
Netflix productions additionally will embrace electrical automobiles made by different automakers, the corporate mentioned.
Reporting by Lisa Richwine; Modifying by Leslie Adler and Deepa Babington
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