- Mercedes-Benz is anticipated to cease utilizing EQ branding on new EVs by 2024, in keeping with a report from the German publication Handelsblatt.
- The paper cites unnamed sources at Mercedes who declare the branding will grow to be redundant with the swap to electric-only fashions.
- We reached out to an organization spokesperson to substantiate the report, however they’ve but to answer our request for remark.
It is presently fairly simple to establish an all-electric Mercedes-Benz mannequin from a gasoline-burning one. Not solely does the previous characteristic aerodynamically optimized, albeit blob-like, bodywork, nevertheless it additionally bears a badge with the prefix EQ. By the top of subsequent yr, that can not be the case for Mercedes’s new EVs, in keeping with a report by the German day by day newspaper Handelsblatt.
The news, which has now been picked up by quite a few media retailers, is predicated on sources throughout the firm who declare the EQ branding will grow to be redundant as soon as Mercedes switches to an electric-only lineup. It is smart. For instance, there shall be no want for an electrical model of the S-class to be referred to as the EQS when there isn’t any gas-fed S-class.
In fact, Mercedes’s full adoption of electrical fashions will nonetheless take a while, so we do not anticipate to see a full eradication of the EQ subbrand for some time. As a substitute, we imagine new electrical fashions will start adopting conventional nameplates throughout the subsequent couple of years or in order their current combustion-powered counterparts end out their present generations.
We reached out to a Mercedes-Benz spokesperson to substantiate the report concerning the firm’s plans. We have now but to listen to again, however we’ll replace this story if we do.
This content material is imported from ballot. You might be able to discover the identical content material in one other format, otherwise you might be able to discover extra info, at their website online.