Close to-moribund Italian automotive firm Lancia has been spurred by new homeowners Stellantis to affix the electric-car rush with three new EVs for Europe by 2028.
Lancia confirmed a chunk of floating artwork at its Design Day this week, revealing a contemporary interpretation of its T-shaped grille, and round lights impressed by its rallying legend, the Lancia Stratos.
Lancia CEO Luca Napolitano stated the idea automotive with out wheels was a brand new period that confirmed the model’s subsequent 100 years.
Throughout the subsequent six years, although, the Lancia sculpture’s design language might be a redesigned Ypsilon hatchback, a reborn Delta and a flagship that has but to be named.
It’s not the primary time a automotive firm has thrown out a sculpture as the premise for its future design route, with Mercedes-Benz teasing its Aesthetics S idea automotive on the Detroit Auto Present again in 2012.
“It’s timeless, sturdy, distinctive. Our designs might be constructed with iconic and pure shapes just like the circle, sq. and triangle,” Lancia head designer Jean-Pierre Ploué stated.
The rear finish design of the sculpture will discover its approach onto the primary Lancia EV, which can substitute the Ypsilon in 2024.
It is going to initially be bought in 4 nations, together with Italy, France, Germany and the UK (so will probably be produced in right-hand drive) after which throughout the remainder of Europe.
“We wish to make Lancia a revered model inside the European premium market,” Napolitano stated.
“As we speak is the start of our renaissance that can amaze Lancia followers everywhere in the world.
“Lancia will as soon as once more be a fascinating, revered and dependable model within the European premium market. As we speak is the start of the brand new Lancia.”
The brand new Ypsilon will sit on the Stellantis STLA (small electrical car) structure, which is already beneath the Peugeot e-208 and the Opel Corsa Electrical, and also will be the premise of Alfa Romeo’s first EV in 2024.
Lancia’s design division has been extremely underemployed for the final decade, with the previous Italian innovation powerhouse’s gross sales world shrinking from a world market to Europe and now, for the final 5 years, it has solely been bought in Italy.
And even then, it has solely been bought in Italy with only one mannequin: the Ypsilon hatchback, which was launched in 2011 and facelifted in 2015.
Lancia’s gross sales fell from 300,000 automobiles in 1990 to simply over 43,000 in 2021 – coincidentally, the identical variety of automobiles Australia’s Holden GM model bought in 2019 earlier than it was killed off.
However the creation of Stellantis, from the merger of PSA (Peugeot, Citroen, DS, Opel) and FCA (Fiat, Lancia, Maserati, Alfa Romeo, Chrysler, Jeep, RAM, Abarth) gave Lancia a brand new vitality – and a uncommon likelihood at survival.
Lancia was based in 1906, and it nonetheless holds extra World Rally Championship producer’s crowns (10) than another carmaker, regardless of not even competing since 1993.
It gained titles with the Lancia Fulvia, the Ferrari-engined Stratos, the 037 Rallye, the Delta HF and the Delta HF Integrale.
Its D50 was rebadged as a Ferrari to take Juan Manuel Fangio to the 1956 Method One world title, and it additionally gained the 1980 and 1981 World Sportscar championships in opposition to the would possibly of Porsche.