Ford has launched gross sales information for November, and the corporate’s electrical choices proceed to be the star of the gross sales report.
Whereas Ford’s total gross sales shrunk by 7.8% in comparison with final yr, EV gross sales continued to develop at an unimaginable tempo, up by 102.6% in comparison with final yr and up by 33.34% in comparison with September. The electrical SUV providing led this gross sales progress from Ford, the Mustang Mach-E. This continues the development of Ford EV gross sales rising month over month; the corporate has but to see a month of reducing EV gross sales.
The Ford Mustang Mach-E was the clear winner in November. Of the 6,255 complete EV gross sales, the Mustang Mach-E represented 3,539, or 56% of Ford’s EV gross sales. The F150 Lightning adopted carefully behind, promoting 2,062 models (32% of EV gross sales) and remaining america’ best-selling electrical truck. As beforehand reported, the E-Transit continues to dominate the electrical business van market, promoting 654 models in November and sustaining a market share of simply over 80%.
Ford’s electrical choices are additionally aiding the model’s progress, in contrast to some other section. Over 60% of shoppers come from completely different manufacturers once they purchase a Ford electrical automobile.
Ford’s profitable November EV gross sales comply with different excellent news from the American automaker reported earlier this week; the corporate has produced its 150,000th Mustang Mach-E, achieved its aim of being the second best-selling EV model in america, and introduced that it was persevering with to work to broaden EV manufacturing by way of a brand new partnership with a producing automation firm. Moreover, researchers now discover that inside the “reasonably priced EV section,” Ford leads in america by a substantial margin.
With such evident success within the electrical autos section, Ford has a number of incentive to proceed to spend money on rising its electrical automobile choices. And develop them they shall; Ford already plans to introduce one other electrical SUV, and one other electrical pickup truck is rumored to be within the works. In the meantime, in Europe, Ford plans to interchange the ever-popular Ford Fiesta within the close to future.
Ford is a first-rate instance of a efficiently transitioning legacy automaker. Undoubtedly, as conventional opponents – Normal Motors and Stellantis – enter the market with extra choices, they are going to be seeking to emulate the Blue Oval. However till these manufacturers introduce their electrical autos to the market, Ford will proceed to learn from a supply-constricted EV market with surplus demand.
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