Aston Martin hires former McLaren exec as Europe chief

LONDON — Aston Martin has appointed former McLaren Automotive govt Andreas Bareis as its new regional head for Europe, excluding the UK, because the automaker seems to be to show round slumping gross sales within the area.

Bareis replaces Patrick Marinoff, who’s leaving Aston Martin after only a yr into the function.

“My sturdy focus will probably be development in gross sales throughout the community,” Bareis mentioned in a press release.

Aston Martin’s gross sales in continental Europe and the Center East slumped 13 p.c to 785 via September, firm figures present. The area was the automaker’s third-largest market behind China and the Americas, with the UK fourth.

A skilled engineer, Bareis joined McLaren from Lotus in 2012 and held senior positions, together with managing director of the Center East, Africa and Latin America, and car line supervisor for the corporate’s Tremendous Collection of sports activities vehicles, together with the 720S. He left McLaren in December 2021 as head of world aftersales.

Previous to Lotus, Bareis labored for Mercedes-Benz within the firm’s Method One engines division.

Bareis’ expertise with mid-engine supercars will profit Aston Martin because it broadens its vary from its present sports-car lineup, which is dominated by front-engine sport tourers such because the Vantage and DB11. The corporate’s delayed Valhalla supercar will go on sale in 2024.

Marinoff joined Aston Martin April final yr after shifting from the place of world head of Renault’s Alpine premium sports activities automobile division. Previous to that he was head of gross sales at Mercedes-AMG.

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